Why feed your cat Fresh?

Why feed Fresh

Cats haven’t changed, but their food has. 

For decades, three global giants have defined what ‘cat food’ means, churning out products so highly processed they’re legally unfit for human consumption. Dry pellets. Canned paste. Ingredients you can’t pronounce.

But your cat is a carnivore, hardwired to hunt, not nibble at fillers. And while feeding raw might seem closer to nature, it’s risky. Our pets don’t have the same robust immune systems as their wild cousins, so with raw, they become vulnerable to harmful bacteria and unbalanced nutrition. 

At Louis Pet Co, we offer a better way. Fresh, human-grade meat and organs, approved by vets and boosted with probiotics. Gently cooked in small batches, every meal is prepared specifically for your cat and their natural needs. It’s food designed to nourish, not just fill the bowl. 

What makes us different

Louis Pet Co is proudly one of the first and only fresh cat food companies in Australia. We didn’t get here by following industry trends and cutting corners. We did it by stripping the cat diet back to what it should have been all along. 

Crafted by local Sydney chefs, every small batch is made with 90 to 97% human-quality meat and organs. And while most pet food brands stop at the minimum, we go beyond, with every one of our recipes exceeding European FEDIAF and American AAFCO nutritional standards.

We add probiotics for gut health, flash-freeze to lock in freshness, and deliver direct, so your cat eats the way nature intended. Meat first, nutrient-rich, instinctively right. 

We’re different because we don’t make pet food. We make real food, for cats.