Why Fresh?

85% OF CAT FOOD IS MADE BY JUST 3 CORPORATIONS

No wonder we're struggling for a better alternative when all our options are the same three corporations

After one day of introducing fresh, our founder Louis was already chose it over the canned food he was eating for the last decade

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Label	100% Human-Quality Meat	Non-Human-Grade, Meat-By-Products	Non-Human-Grade, Meat-By-Products	Uses Muscle Meat
Label	Gently Cooked to 70°to Retain Nutrients	High-Temperature Cooking for Shelf Life, Destroying Nutrients	High-Temperature Cooking for Shelf Life, Destroying Nutrients	High-Temperature Cooking for Shelf Life, Destroying Nutrients
Label	Nutritionally Complete – Meets FEDIAF & AAFCO Standards	Nutritionally Complete – Meets AAFCO Standards	Nutritionally Complete – Meets AAFCO Standards	Not Nutritionally Complete - Must feed with other complete foods
Label	Added Probiotics for Digestive Health	No Added Probiotics	No Added Probiotics	No Added Probiotics
Label	Frozen Because It’s Fresh	Shelf-Stable, Not Fresh	Shelf-Stable, Not Fresh	Shelf-Stable, Not Fresh

Vet-formulated and made from fresh, natural ingredients. Just simple, honest meals for lifelong health.

Would you want to live on nothing but ultra-processed or canned meals every day?
Cats are the same. They stay healthier on real, fresh food.
Our meals are gently cooked, snap frozen, and made with high-quality meat and organs. This means better nutrient absorption, proper hydration, easier digestion, a shinier coat, and more energy for your cat.
Cats can be fussy because they are what’s called imprint eaters, meaning they get attached to the type of food they are used to.
That is why every box comes with a simple transition plan. By mixing our food with their current diet for a short time, you avoid tummy troubles and help them adjust.
Most cats switch over smoothly and end up loving it. If you are unsure, you can start with a trial box with no subscription required.
Raw food can sound natural, but it often carries harmful bacteria like salmonella or E. coli. The danger is not just for your cat, these bacteria can pass to people through bowls, litter, or even a quick cuddle.
We gently cook our meals at low temperatures to remove these risks while retaining its nutrients. On top of that, we add a supplement mix so every pouch is complete and balanced for your cat’s health.

Join the movement of cat parents who've discovered the difference fresh, human-quality nutrition makes.