Cats are built for real meat. The aisle is built for storage.
Everything on this page comes off our own AS 5812 labels, and we read them out loud.
- 95% meat and organs
- 62-72% moisture
- 0-2% carbs
Most cat food is built for the shelf, not the cat
Long shelf life needs fillers, gelling agents and high-heat processing. Cats need meat, moisture and not much else. Three numbers, all from our own labels.
carbs in our recipes
meat and organs in every recipe, declared on the label
moisture, the way a cat gets water from prey
Read both labels out loud
Every cat food has to list its ingredients. Only some of them want you to actually read the list.
INGREDIENTS: MEAT AND MEAT BY-PRODUCTS (BEEF, CHICKEN AND/OR LAMB), GELLING AGENTS, COLOURING AGENTS, FLAVOURS, VITAMINS AND MINERALS, TAURINE. SUFFICIENT WATER FOR PROCESSING.
No percentages. No named cuts. "And/or" means the meat can change from batch to batch.
Ingredients: Chicken thigh (95% total chicken, including breast, heart and liver), chicken breast, chicken heart, chicken liver, fish oil, nutritional yeast, calcium & phosphorus, vitamin & mineral premix, inulin, taurine, kelp, vitamin B1.
Every cut named. Every percentage declared. Abridged here — the full compliant list, down to the last sub-ingredient, is one click away.
Cat food, compared honestly
| Louis | Kibble | Canned | Raw | |
|---|---|---|---|---|
| Human-grade meat & organs | ✓ | ✗ | ✗ | Sometimes |
| Gently cooked — safe & digestible | ✓ | ✗ | Overcooked | ✗ |
| Named ingredients with percentages | ✓ | ✗ | ✗ | Sometimes |
| No fillers, grains or artificial preservatives | ✓ | ✗ | ✗ | ✓ |
| Portioned daily pouches | ✓ | ✗ | ✗ | ✗ |
Compared against typical supermarket kibble and canned food, and home-prepared raw. No single brand is quoted.
How fresh stays fresh
Cooked gently
We mince whole cuts and organs, and cook it at 72°C — high enough for safety, low enough to keep nutrition.
Snap-frozen same day
Snap-frozen the same day, so we can lock in the nutrients, and keep it fresh.
Delivered frozen
Temperature-controlled to your door. Thaw a few days at a time and serve.
Where you'll notice it
Fresh food shows up in the everyday things first.
The first month on Louis
Follow the transition guide in your box. Most cats go straight for the chicken.
Digestion takes about two weeks to settle, so give it that long before you judge it.
You should be off the old food by now. The thing owners mention first is a cleaner litter tray.
unsure if your cat will like it?
give our trial box a go
Louis is built for fussy cats, every trial box comes with a transition plan and a chicken powder topper to help win them over. Get our trial box, no rolling subscription, just a one time thing!